Strategic solutions

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Sustainable Strategic Management of tourism organizations and destinations.

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Strategic marketing of tourism companies and destinations

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Leadership, Values for Sustainability and Ecosystem Transition

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Sustainable Strategic Management

We promote management models that generate real impact, aligned with the SDGs, purpose and organizational resilience.

Strategic consulting for tourism companies and destinations in transition to sustainable and regenerative management models.

We accompany organizations that seek to integrate sustainability as a central axis of their strategy, guiding their evolution towards regenerative models that generate economic, social and environmental value in a balanced way.

Design and accompaniment of sustainable tourism projects.

We collaborate in the creation, planning and implementation of projects that promote responsible, inclusive and respectful tourism, adapted to the particularities of each context.

Development of sustainability policies, aligned with the organization’s purpose and with the 2030 Agenda and the United Nations SDGs.

We help define policies and roadmaps that translate sustainable commitment into concrete, measurable actions consistent with global sustainable development standards.

Definition of key indicators and monitoring of results

We jointly establish clear metrics that allow us to evaluate the impact of our actions, ensure transparency and promote continuous improvement in management.

Sustainable strategic marketing of tourism companies and destinations

We accompany leaders, teams and territories in transformative processes that integrate purpose, community, regeneration and resilience.

Sustainable and competitive brand repositioning

We facilitate and energize brand identity review and update processes to align it with sustainable values, strengthening its differentiation and its ability to authentically connect with its target audience.

Demarketing policy design

We develop Demarketing strategies that contribute to manage tourism demand in a conscious way, avoiding the overload and overcrowding of destinations, zones and/or tourist areas, promoting a more responsible consumption and caring for and protecting natural and cultural resources.

Applied research for the definition of sustainable tourism products

We conduct studies that identify attributes, values and benefits -tangible and intangible- that consolidate authentic value propositions, connected to the identity of the territory and the local communities that inhabit it.

Purposeful marketing and communication strategies

We design marketing plans that integrate content, messages and channels to raise awareness, attract and retain conscious customers, highlighting the contribution of companies and destinations to local development and the welfare of receptive communities.

Leadership, Values for Sustainability and Ecosystem Transition

We reposition brands and tourism experiences to connect with a more conscious, authentic and committed traveler.

Identification of purpose and ecosystem values for sustainability through participatory processes

We facilitate dynamics with scientific methodology that help clarify organizational purpose and define shared values that guide decisions towards an authentic commitment to sustainability.

Training, mentoring and capacity building workshops for leaders and teams in Triple Positive Impact.

We design learning spaces that strengthen capacities to lead, empower and mobilize teams in sustainable transition processes, integrating the social, environmental and economic vision.

Creation and development of Fourth Sector companies and organizations.

We assist in the conceptualization, structuring and implementation of hybrid business models that combine social and environmental purpose with economic viability, facilitating their consolidation and sustainable growth.

Design of participatory co-governance processes oriented to the triple well-being of people, communities and territory.

We promote collaborative frameworks where public, private and social actors are actively involved in decision making, generating trust, co-responsibility and results that benefit the entire ecosystem.

Projects we have carried out

These are some of the projects we have carried out and that we highlight especially because they are a reflection of a shared path with organizations and people who believe in a more conscious, collaborative and transformative tourism. Each project has been an opportunity to turn purpose into action, knowing how to adapt to new challenges and generate a real impact on the territory, the communities and the planet that welcomes us. Thank you for allowing us to make this journey together!

See projects
Un muelle de madera se extiende sobre aguas cristalinas hacia montañas lejanas bajo un cielo azul.
Una terraza en la azotea con piscina, sillas y mesas blancas, vegetación y vistas al océano y a los edificios cercanos bajo un cielo azul despejado.
Sala de meditación zen minimalista con cojines en el suelo, piedras lisas, plantas de interior y luz natural procedente de grandes ventanales. Los tonos neutros y el techo de madera contribuyen a crear un ambiente tranquilo.
Vista aérea de una ciudad europea con edificios de tejados rojos, una iglesia con una alta aguja y una mezcla de arquitectura moderna e histórica.
Una playa de arena con trozos de madera y ramas caídas, bordeada por densas palmeras verdes, bajo un cielo despejado.

I’ll tell you more about our work

I work with tourism companies of all sizes (especially SMEs), consolidated or emerging destinations and organizations committed to sustainability and regeneration. Whether you are beginning your transition or want to strengthen and expand your existing strategies, I adapt the accompaniment according to your context, objectives, purpose and allocated resources. Basically, I accompany the implementation of tourism management models that integrate sustainability as a strategic axis. Through participatory diagnostics, definition of indicators, policies aligned with the SDGs and realistic roadmaps, we drive transformational, competitive and measurable change.

Of course. I work with organizations in different stages of development and implementation, from those that want to take their first steps to others that have started the journey or even already have extensive experience and want to deepen and go further in their commitment to sustainability. We tailor solutions to your starting point with a long-term vision and aligned with the company’s purpose and the United Nations 2030 Agenda.

I understand sustainability as a path, not a goal, so I do not limit myself to consulting on paper: I design, promote and facilitate the implementation of concrete projects, and many of them are long term. This includes creating sustainability policies, developing lines of action, defining indicators and monitoring results, as well as training teams and developing responsible marketing strategies. I adapt to the needs of each organization, so I can carry out specific interventions (for example, designing a business or marketing plan) and I also carry out medium and long term accompaniment processes, combining strategy, implementation, follow-up and continuous training.

Yes, we conduct research and collaborate with our clients to define attributes, values and stories that lead to authentic products, consistent with the environment and the profile of the responsible traveler. I also assist in the conceptualization of services and experiences with triple positive impact.

My profile combines business and academic experience, which allows me to integrate applied scientific research methodologies and tools in each phase of the project. This methodology and work dynamic facilitates the realization of well-founded projects, thus guaranteeing to a large extent their long-term success. I conduct studies that identify trends, perceptions and opportunities, to design strategies based on real data and adapted to the context of each destination or company.

I facilitate participatory processes that involve local communities, internal teams and other key stakeholders involved or interested in the project, thus ensuring that strategic solutions are built in a shared and committed manner among all of them. This fosters co-responsibility and ensures that the results are more legitimate and sustainable over time.

We design responsible demarketing policies from a perspective of regeneration and territorial justice that help redistribute visitor flows, reduce saturation and promote more conscious consumption within zones and/or areas that are suffering from overcrowded tourism. This includes the design of strategies that balance the protection of the territory, the quality of life of local residents and the visitor’s experience, which means segmenting according to objectives, diversifying the offer, managing flows and actions that strengthen the visitor’s bond with the place, as well as adjusting communication to be educational and raise awareness among the public. In this way, actions are planned to protect the environment and the host community without losing competitiveness.

Yes. The definition of key sustainability indicators, the measurement of results and the preparation of clear and transparent reports are an essential part of the process. This allows data-driven decisions to be made and demonstrates the positive impacts that have been created.

We first analyze together the current identity and perception of the brand, identifying key values. We then define attributes, purpose and messages that authentically connect to sustainability and regeneration. Finally, I accompany the deployment of the new value proposition and the training of the team to sustain the change.

Yes. I accompany destinations in their strategic repositioning to attract a more conscious, authentic and respectful traveler. I do so hand in hand with Connect Worldwide (CWW), an international network of which I am a member and which has a presence in more than 20 outbound markets, allowing us to combine local knowledge with global vision and create tailor-made strategies for each destination.

Yes. Thanks to my collaborators and strategic alliances with international organizations and networks, I can collaborate in projects of greater scope and geographical reach, even in territories where we are not present but where there is previous experience in the field and knowledge of their context and their economic, social, cultural and environmental reality.

Yes, I also accompany foundations, NGOs and third sector organizations in the design of sustainable strategies that amplify their positive impact and generate new avenues of funding and visibility. In these cases, I believe that -modestly- I can provide you with a strategic approach to amplify your message and positive impacts. In fact, I collaborate with the Argentinean Foundation Plan21, with which we have developed community tourism and regional development initiatives in Latin America, always from a collaborative logic and adapted to the local context.

They are national and international individuals and entities, transdisciplinary teams with extensive experience in sustainability, regeneration, social innovation, strategic marketing and business leadership. This network of committed people and organizations allows us to add capabilities and resources and offer more complete solutions adapted to different environments, needs and resources of our clients.

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