People


Purpose
From NoEsUtopia, we accompany your company or tourist destination in its transition process towards a sustainable and competitive strategic management model, developing policies that bring prosperity and well-being to people and the territory, thus contributing to a more just, ethical, sustainable and resilient future.
About me
I am a PhD in Tourism and an international consultant specialized in sustainable tourism and strategic development of tourism destinations and companies. For more than 20 years I have been accompanying organizations and professionals who want to evolve towards innovative, more conscious, sustainable and resilient management models. Throughout my career I have developed and collaborated in projects in Spain, Costa Rica and other countries in Europe and America, convinced that tourism is a real lever for social, economic and environmental transformation and a powerful tool to generate positive impacts on people, communities and the territory.
I have had the opportunity to develop my entrepreneurial profile and my passion for creating and developing projects with my commitment to research and the academic and university environment, something that allows me to bring a practical and at the same time rigorous vision to the projects we develop.
At the same time, I teach in graduate programs in Spain and Costa Rica, where I am fortunate to share experiences and learn alongside professionals who also believe in a more humane, prosperous, sustainable and competitive tourism. I also participate in conferences and academic research on trends, strategic marketing, sustainability with eco-friendly values and new forms of collaborative governance between public and private actors focused on the 2030 Agenda and the Sustainable Development Goals of the United Nations.
I deeply believe that prosperity is compatible with social and environmental commitment, and that another tourism is possible if we work collaboratively, strategically and with the same shared vision on the horizon, always putting wellbeing at the center of corporate and governance decision-making.
Collaborators

Gordon Vela
founder

Tanya Kiger
co-founder

Winston Jenkins
Manager

Jayne Cupps
Expert

What can we contribute?
Sustainable and competitive strategic management:
Strategic consulting for tourism companies and destinations
Sustainable and restorative tourism
Design and accompaniment in the development of sustainable tourism projects.
Co-governance with an ecosophical approach
Analysis and implementation of the Values for Sustainability, with a multi-stakeholder and Value Chain approach.
Sustainable strategic marketing
Brand repositioning with emphasis on values, sustainable strategic management and co-governance.
Triple Positive Impact and Fourth Sector organizations
Promoting hybrid models that generate economic, social, cultural and environmental value.
Implementation of the 2030 Agenda and the United Nations Sustainable Development Goals.
Design of models, strategies and processes aligned with the 2030 Agenda.
Strategic Allies
Plan21 Foundation
Based in Buenos Aires, Argentina. Promotes sustainable human development through transformative projects that strengthen communities, companies and territories with a vision of a responsible future.
Connect Worldwide
Based in Scottsdale, Arizona, USA, it is an international network of strategic tourism marketing experts that drives destinations and companies towards competitive and responsible growth.
Planet4People
Sustainability consultancy based in Washington DC, USA. It connects initiatives that generate positive impact for people and the planet, integrating sustainability, local knowledge and global alliances.
SANNAS
Multi-sector business association based in different cities in Spain that promotes the Triple Bottom Line (economic, social and environmental), promoting new ways of doing business with a positive impact.
WEAll (Wellbeing Economy Alliance)
A global movement that works for an economy focused on the well-being of people and the health of the planet, beyond conventional economic growth.
#TurismoReset
An initiative that unites professionals and organizations to rethink tourism with criteria of sustainability, regeneration and deep respect for the territories.
Customers who have trusted us
What they say about us
We are a networked team
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We need you, will you join us?
You are an essential part of the change that tourism needs. Your ideas, your commitment and your vision can transform realities.
Adding your voice and your experience to ours will make a greater positive impact possible.
Today more than ever, we need you.






























